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Ecommerce Marketing

One of the most important principles about eCommerce marketing that you must know, is that online retail is not like the movie Field of Dreams.
Ecommerce

Ecommerce online marketing

eCommerce Marketing is the process of creating awareness of the products you sell, acquiring shoppers to your storefront, and convincing shoppers to buy from your store – not only once, but time and time again.
eCommerce Marketing is broken down into 4 main systems: demand generation, acquisition, conversion and retention. To simplify the conversation a bit, we’re going to assume that consumers are already aware of your product and they have a self-identified need. If that is not the case, stop reading, give us a call, and we’ll walk you through demand generation.

eCommerce

What is eCommerce Marketing

eCommerce Marketing is the process of creating awareness of the products you sell, acquiring shoppers to your storefront, and convincing shoppers to buy from your store – not only once, but time and time again.
eCommerce

Acquisition

One of the most important principles about eCommerce marketing that you must know, is that online retail is not like the movie Field of Dreams. “If you build it, they will come” doesn’t work here. There are way too many retailers selling products online and it’s far too easy for consumers to find those retailers.
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That Finally Work.

If you’re primed to grow your 7-figure eCommerce business, you may be asking the very same question. The answer is vast and complex so to begin, let’s start with a definition.
The good news, is there are a number of channels that we can utilize to get in front of consumers.

Below is a short list of the major ones.

Ecommerce

Without pretending to be exhaustive

a compendium of relevant eCommerce marketing strategies should include:

  • Competitors analysis and prices benchmark;
  • Website design and user experience improvement;
  • SEM – Search Engine Marketing:
  • SEO (Search Engine Optimization) and SMO (Social Media Optimization);
  • SEA (Search Engine Advertising) and Social Network Advertising;
  • Remarketing and Retargeting;
  • Email marketing;
  • Social Media Marketing:
  • Conversational and Viral Marketing;
  • Social media integration into the
    eCommerce website;
  • Social login implementation;
  • Content Marketing;
  • Affiliate marketing;
  • Marketplaces sales;
  • Digital marketing across price
  • comparison websites;
  • Data mining and analysis.
eCommerce

The Ecommerce Marketing Funnel

At Click Happy, we plan all marketing to grow businesses in a cost-efficient manner. Our goal is to help you spend your time and money where you’ll get maximum impact so you grow faster. A good understanding of the ecommerce marketing funnel and how it drives your sales can help you make smarter strategic decisions on where to spend your marketing dollars.
eCommerce

Want & Buy

They know they want the type of products you offer. This is where they decide if they will buy them from you. Product and store reviews, in addition to social proof (influencers) have a significant impact here. They will scrutinize your site to determine if your business is trustworthy. This is where return and shipping policies can impact their choice.