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What is eCommerce Marketing
eCommerce Marketing is the process of creating awareness of the products you sell, acquiring shoppers to your storefront, and convincing shoppers to buy from your store – not only once, but time and time again.
eCommerce Marketing is broken down into 4 main systems: demand generation, acquisition, conversion and retention. To simplify the conversation a bit, we’re going to assume that consumers are already aware of your product and they have a self-identified need. If that is not the case, stop reading, give us a call, and we’ll walk you through demand generation.
That Finally Work.
There are a number of channels that can be utilized in order to get your business in front of consumers by increasing traffic to your website. A short list of the major ones are featured below.
If you’re primed to grow your 7-figure eCommerce business, you may be wondering where to start. The process is vast and complex, however, our team at Click Happy is here to make the procedure as smooth, efficient, and profitable as possible.
Below is a short list of the major ones.
A compendium of relevant eCommerce marketing strategies should include:
- Competitor analysis and prices benchmark
- Website design and user experience improvement
- SEM – Search Engine Marketing
- SEO (Search Engine Optimization) and SMO (Social Media Optimization)
- SEA (Search Engine Advertising) and Social Network Advertising
- Remarketing and Retargeting
- Email marketing
- Social Media Marketing
- Conversational and Viral Marketing
- Social media integration into the
- Social login implementation
- Content Marketing
- Affiliate marketing
- Marketplaces sales
- Digital marketing across price
- comparison websites
- Data mining and analysis
The eCommerce Marketing Funnel
A basic eCommerce marketing funnel can be visualized as a simple step-by-step process, from top to bottom including:
- Awareness of your product/business
- Attracting interest
- Purchase/Sales generated
- Process repeated
This simple and clean-cut method can drive your sales and assist you in making smarter strategic decisions on where to allocate funds for marketing.
At Click Happy, we plan all marketing to grow businesses in a cost-efficient manner. Our goal is to help you spend your time and money where you’ll get maximum impact to ensure the greatest and most rapid growth
Whether you have a detailed plan based on your business’s needs or are completely clueless on where to start, give us a ring! Phone shy? Try our contact form! Don’t hesitate to reach out and gain some guidance. We love working with our clients to shape and form amazing creations that will make both of us go, “WOW”!