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How to master Facebook advertising and targeting
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Facebook advertising targeting
Facebook generates detailed information about its users, so advertisers can reach specific target audiences in line with their marketing strategy, Some of the targeting options include:
Location: you can target users based on geographic location, such as those who live near your business.
Demographics: you can reach an audience based on their gender, age, language, recent life events, education, job & industry.
Interests: you can find potential customers who are likely to be interested in your offering based on their current interests such as films, sports, books, fashion and more.
Behaviours: you can target users who are more likely to make a purchase based on their previous online behaviour.
Connections: You can reach the friends of your current audience.
Existing customers: You can upload your marketing list to target your existing customers through Facebook.