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Facebook boasts roughly around 2.8 billion monthly active users, making it the most popular social network worldwide. Advertising on this platform has become very useful as there is a certain target audience available for your business. Its potential and its targeting options are endless.
How to master Facebook advertising and targeting
Facebook offers many advertising options that can help you reach a wider audience and achieve your business goals, increase sales, sign-ups or awareness.
Facebook Ads are more economical, allowing you to reach your target audience at an affordable rate compared to other ad programs. They enable you to adjust your budget while reaching people globally from your PCs, laptops or smartphones.
Click Happy’s experienced team will help your business reach its highest potential, skillfully handling all required tasks.
That Finally Work.
As a long-established, eminent, and well-used network, Facebook’s advertising options are sure to bring truly advantageous benefits to your business.
Facebook Ad Targeting
Facebook generates detailed information about its users, so advertisers can reach specific target audiences in line with their marketing strategy. Targeting options include:
- Existing customers
Facebook is an effective way for businesses of all sizes to interact with their customers and clients in a cost-efficient manner.
When creative and informative videos, photos, posts, and ads are posted on Facebook, there is a greater chance of increased likes, comments, and shares, expanding your business across a multitude of users.
Promoted posts consist of paid content published online, such as vertical full-screen ads, stories or videos, intended to reach a wider audience and to encourage users to like and follow your business’s Facebook page as well as pushing traffic to your website by clicks made on your website link and videos.
Through Facebook, users are encouraged to take action on your site such as by signing up for your business’s newsletter or by clicking on links to the app store for your business’s app.
Facebook playable ads allow users to engage with an interactive preview of your app before committing to an installation.
By targeting users near your business location through Facebook, local awareness of your company is created.
Video views and slideshows can be visually engaging ways to communicate your brand or your business’s message, to advertise multiple products, services, or promotions at once, or to highlight multiple aspects of a single product.
Different forms of advertising such as carousel, collection, and dynamic ads on Facebook can support various business types and needs. Click Happy is here to assist you in determining the most efficient type of promotion for your business.
Whether you have a detailed plan based on your business’s needs or are completely clueless on where to start, give us a ring! Phone shy? Try our contact form! Don’t hesitate to reach out and gain some guidance! We love working with our clients to shape and form amazing creations that will make both of us go, “WOW”